Emirates has launched an Arabic version of its popular mobile site that has been simultaneously released in 15 countries, including the UAE, Bahrain, Jordan (المملكة الأردنية), Kuwait, Lebanon, Oman, Egypt and Saudi Arabia (المملكة العربية السعودية). It allows the customers in the Middle East and North Africa to book flights, check-in online, change or upgrade their flights and receive their boarding pass. It will also allow them to download Apple Passbook boarding passes to their smartphone for use at airports. According to the divisional senior vice-president of Emirates commercial operations centre Shaikh Majid Al Mualla:
Mobile device penetration in the Middle East and North Africa is steadily growing and we have been seeing strong usage on emirates.com from the UAE, Saudi Arabia, Qatar, Kuwait, Egypt and Lebanon . . . In fact, almost two million people access emirates.com from those countries each month, and almost half of them access our site through their mobile devices. We saw a clear need for an Arabic mobile site which would allow us to significantly improve the customer experience.
Besides this Arabic Version Mobile website, they also has mobile sites in English, Spanish, French, German, Japanese, Russian, Chinese and Turkish. By the end of the year, they will also launch mobile sites enabled in Greek, Italian, Korean, Polish and Taiwanese. Using these mobile sites, the customers of Emirates will able to book flights, check in online, upgrade their class of travel, manage their travel bookings, as well as view and download their boarding passes.